Meet Fitesse, a revolutionary bra that takes 6 measurements into account to give each woman her perfect fit. Our new sizing model measures the girth above, across, and below each breast, the volume of each breast and the spacing between. Cups are sized by a corresponding fruit: Blueberry, Cherry, Plum, Peach, Grapefruit, Honeydew, Watermelon, with two larger cup sizes coming in late September. Back bands are sized by: XXXS, XXS, XS, S, M, L, XL, XXL, XXXL, and the center spacer is 0, 1, 2, or 3. Women can now build their ideal bra, choosing from:
Simply use our Calculator Below to find your size. Scroll down to view helpful measuring videos!
Our goal is to make a bra for every woman. We aren't there- YET. This first version is an average quality bra that fits many women, especially women with 2 different sized breasts and women who like to be able to adjust how wide the cups sit on their frame. This bra is also fabulously interchangeable for wear with challenging outfits, thus the clear backs and straps.
Approximate size conversions (but please measure!):
28DD: CherryNarrow XXXS 28DDD(F): PlumNarrow XXXS 28DDDD(G): PeachNarrow XXXS
30C: Blueberry XXS 30D: CherryNarrow XXS 30DD(E): PlumNarrow XXS 30DDD(F): PeachNarrow 30DDDD(G): GrapefruitExtraNar XXS
32B Blueberry XS 32C: Cherry XS 32D: Plum XS 32DD(E): PeachNarrow XS 32DDD(F): GrapefruitExtraNar XS 32DDDD(G):HoneydewExtraNar XS
34A: Blueberry S 34B: Cherry S 34C: Plum S 34D: Peach S 34DD(E): GrapefruitNarrow S 34DDD(F): HoneydewNarrow S 34DDDD(G): WatermelonExtraNar S
36A: Cherry M 36B: Plum M 36C: Peach M 36D: Grapefruit M 36DD(E): HoneydewNarrow M 36DDD(F): WatermelonNarrow M
38A: Plum L 38B: Peach L 38C: Grapefruit L 38D: Honeydew L 38DD(E): WatermelonNarrow L
40A: Peach XL (spacer?) 40B: Grapefruit XL (spacer?) 40C: Honeydew XL (spacer?) 40D: Watermelon XL (spacer?)
42A: Grapefruit XXL (spacer?) 42B: Honeydew XXL (spacer?) 42C: Watermelon XXL (spacer?)
44A: Honeydew XXXL (spacer?) 44B: Watermelon XXXL (spacer?)
We know this is a bit of a hassle, but so many women have been measured incorrectly. Or have breasts that have changed over time. Or the bra store (not naming any names) doesn't carry your size so has told you that you are another size which is the same (not same). So humor us and help us get a measurement of the volume Fitesse needs to house. If you are having trouble, we are happy to schedule a call or Hangout or Skype call to work with you one-on-one to get the best measurement and fit we can!
So glad you asked! The archaic bra size system you are probably used to was invented by some man in the 1930s who took the measurement under the bust, then the measurement around the fullest part of the bust, subtracted, and came up with a letter to designate the difference. That meant that each letter cup holds a different volume, which is weird. Look at it this way, a 38D has a lot more volume than a 30D. We think this is not the best way to measure and instead want to measure based on true volume. So we needed to get away from the letters and move to something volume-related. Fruit was cheerful, colorful and easily understood. Sorry if you don't like it, but please propose something better. (We are open to suggestions!)
Beige & black. As a new product, sadly, we don't yet have the resources to offer fancy colors, which sell waaaaaay less than everyday black and beige (and clear!). We are first trying to master a basic, everyday bra before delving into the cray cray.
Working on it!
Of course! Fitesse comes with free shipping and free returns.